'Glamour': in its original meaning - to mystify, manipulate or cast a spell. Derived from the seventeenth century Scottish word 'gramarye' - from which also comes 'grimoire', a manual for invoking demons - itself a derivation of the English word 'grammar', referring to scholarship and - particularly - any form of occult learning.
Re-reading The Disinformation Company's mammoth compendium of modern occult arcana, The Book Of Lies. Magic(k), from my intrigued but unenlightened perspective, is a system of metaphors and symbols designed to accelerate self-empowerment, but it's driven by the poetic imagination. It seeks the same covert connections. It's a system built on sensory derangement. No surprise then, that William Burroughs makes several cameos. Genesis P.Orridge writes about Burroughs' theory of Do Easy. I'd never come across it before, but by the magic(k) of the internet - or is it the interzone? - I discover Gus Van Sant filmed it in 1982. It's a Zennish way of keeping the flat clean, but since this is Burroughs it ends with a shooting.